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For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics – and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
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Informazioni sull?autore
David Orrell is a scientist and writer of books on science and economics. His latest books are <><>Economyths: 11 Ways Economics Gets It Wrong (Icon Books, 2017), and Quantum Economics: The New Science of Money (Icon Books, 2018).
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Behavioural Economics : Psychology, Neuroscience, and the Human Side of Economics
Editore:
Icon Books, Limited, 2021
ISBN 10: 178578644X
ISBN 13: 9781785786440
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Behavioural Economics
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Paperback. Condizione: New. The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing? Codice articolo LU-9781785786440
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Behavioural Economics: Psychology, neuroscience, and the human side of economics
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Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
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Condizione: New. pp. 176. Codice articolo 378604362
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Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
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Condizione: New. pp. 176. Codice articolo 26384218261
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Behavioural Economics: Psychology, neuroscience, and the human side of economics
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Condizione: New. 2021. Paperback. . . . . . Books ship from the US and Ireland. Codice articolo V9781785786440
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Behavioural Economics
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Paperback. Condizione: New. The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing? Codice articolo LU-9781785786440
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Behavioural Economics: Psychology, neuroscience, and the human side of economics (Hot Science)
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Condizione: New. pp. 176. Codice articolo 18384218271
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Behavioural Economics: Psychology, neuroscience, and the human side of economics
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Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. 138. Codice articolo B9781785786440
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Behavioural Economics
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. The controversial science that claims to have revolutionised economics.For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing? Codice articolo LU-9781785786440
Quantità: 3 disponibili