In an increasingly connected world experiencing acceleratinglevels of technological disruption, the strategic challenges for businessleaders are greater than ever before, and conventional approaches to strategyare unable to contend with today's VUCA (volatile, uncertain, complex andambiguous) business environment. A new approach to strategic decision-making isrequired to motivate and mobilize stakeholders to achieve the business’soverarching goals, such as making a profit and delivering on people- and planet-relatedobjectives.
Mappinga Winning Strategy introducesa new mapping method for creating and executing an effective business strategy.This method uses visual maps to engage colleagues throughout the organization,ensuring that every stakeholder’s voice is considered by avoiding a top-downapproach. It also enables business leaders to identify the strategic issuesthey face without distraction, so that a clear path is formed towards the beststrategic plan. By mapping out the most effective strategy, organizations cananticipate and manage roadblocks to strategic change and make winning andwell-executed operational choices.Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Marc Baaij, PhD is an associate professorof strategy at the Erasmus University in The Netherlands. He coaches managerson real-world strategy projects. Baaij has previously been a strategyconsultant and a research manager at The Boston Consulting Group. Marc hasauthored many articles for scientific and professional journals, as well asprofessional titles and textbooks on the strategy and problem-solving methodsused by top-tier consultants. He has also worked for IBM, and holds degrees ineconomics and strategy.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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