Sinossi
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
Key Features:
- Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricing
- Exploration of the concept of willingness to pay
- Review of important behavioral aspects useful in designing and implementing pricing strategies
Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Vithala R. Rao, Deane W. Malott Professor of Management (Emeritus) and formerly Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Johnson College of Business, Cornell University, US
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Advanced Introduction to Pricing Strategy and Analytics (eng)
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Advanced Introduction to Pricing Strategy and Analytics
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Hardback. Condizione: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. Key Features:Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricingExploration of the concept of willingness to payReview of important behavioral aspects useful in designing and implementing pricing strategies Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics. Codice articolo LU-9781788110075
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Advanced Introduction to Pricing Strategy and Analytics
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Advanced Introduction to Pricing Strategy and Analytics (Hardcover)
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ISBN 10: 1788110072
ISBN 13: 9781788110075
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Hardcover. Condizione: new. Hardcover. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the worlds leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. Key Features:Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricingExploration of the concept of willingness to payReview of important behavioral aspects useful in designing and implementing pricing strategies Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781788110075
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Advanced Introduction to Pricing Strategy and Analytics
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Edward Elgar Publishing Ltd, 2023
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ISBN 13: 9781788110075
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Advanced Introduction to Pricing Strategy and Analytics
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Edward Elgar Publishing Ltd, GB, 2023
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ISBN 13: 9781788110075
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Hardback. Condizione: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. Key Features:Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricingExploration of the concept of willingness to payReview of important behavioral aspects useful in designing and implementing pricing strategies Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics. Codice articolo LU-9781788110075
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Advanced Introduction to Pricing Strategy and Analytics (Hardcover)
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Edward Elgar Publishing Ltd, Cheltenham, 2023
ISBN 10: 1788110072
ISBN 13: 9781788110075
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Hardcover. Condizione: new. Hardcover. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the worlds leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. Key Features:Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricingExploration of the concept of willingness to payReview of important behavioral aspects useful in designing and implementing pricing strategies Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9781788110075
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