Advanced Introduction to Pricing Strategy and Analytics - Brossura

Rao, Vithala R.

 
9781788110099: Advanced Introduction to Pricing Strategy and Analytics
Brossura
ISBN 10: 1788110099 ISBN 13: 9781788110099
Casa editrice: Edward Elgar Pub, 2023

Sinossi

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.



This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.



Key Features:

  • Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricing
  • Exploration of the concept of willingness to pay
  • Review of important behavioral aspects useful in designing and implementing pricing strategies



Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics.

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Informazioni sull?autore

Vithala R. Rao, Deane W. Malott Professor of Management (Emeritus) and formerly Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Johnson College of Business, Cornell University, US

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edward Elgar Pub
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1788110099
ISBN 13 
9781788110099
Rilegatura
Copertina flessibile
Numero di pagine
305
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781788110075: Advanced Introduction to Pricing Strategy and Analytics

Edizione in evidenza

ISBN 10:  1788110072 ISBN 13:  9781788110075
Casa editrice: Edward Elgar Pub, 2023
Rilegato