Digital Marketing: Communicating, Selling and Connecting - Rilegato

Hofacker, Charles F.

 
9781788115346: Digital Marketing: Communicating, Selling and Connecting
Rilegato
ISBN 10: 1788115341 ISBN 13: 9781788115346
Casa editrice: Edward Elgar Pub, 2018

Sinossi

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.

Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.

Key Features:

  • In-depth introductions to the foundations and basic operating principles of digital marketing
  • Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer
  • Chapters on service technology and visual design, for a deeper understanding of digital marketing
  • Coverage of digital marketing in both B2B and B2C contexts
  • Discussion of legal and ethical aspects of digital marketing
  • Discussion questions in each chapter to promote engagement with the material and deepen student understanding.

Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, US

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edward Elgar Pub
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1788115341
ISBN 13 
9781788115346
Rilegatura
Copertina rigida
Numero di pagine
203
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781788115360: Digital Marketing: Communicating, Selling and Connecting

Edizione in evidenza

ISBN 10:  1788115368 ISBN 13:  9781788115360
Casa editrice: Edward Elgar Pub, 2018
Brossura