Articoli correlati a Service Operations Management: The Total Experience

Service Operations Management: The Total Experience - Brossura

Parker, David W.

 
9781788115957: Service Operations Management: The Total Experience
Brossura
ISBN 10: 1788115953 ISBN 13: 9781788115957
Casa editrice: Edward Elgar Pub, 2018

Sinossi

Building on the foundations of the first edition, this comprehensive textbook remains a vital tool for postgraduate students seeking to understand the principles of service operations management, and for undergraduate students specializing in hospitality, tourism and public sector management.

With services accounting for 70 percent of employment and growth in our economy, this textbook explains what is needed to ensure the most efficient and effective service operations are delivered. Covering not-for-profit agencies, charities, Non-Governmental Organisations (NGOs) and utilities alongside finance, healthcare and commercial companies, this guide explores the essentials of service operations management with its innovative approach to delivering customers' imperatives in services.

Written in a clear and accessible manner this updated second edition:

  • takes an increased international perspective on service operations
  • is updated to reflect the most significant changes in service operations management, and to provide enhanced coverage of areas touched on in the first edition
  • includes new and updated international case studies in each chapter, ideal for use in the classroom, reflecting the increased globalisation of service operations, with internationalising updates to include content suitable for a global audience
  • covers mobile technology and presents the author's own research embracing big data analytics and neurolinguistics in building customer service systems
  • expands coverage of process-reengineering and service flows, business process assessments, and developing economies.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

David W. Parker, University of Queensland Business School, Australia

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edward Elgar Pub
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1788115953
ISBN 13 
9781788115957
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
579
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781788115933: Service Operations Management: The Total Experience

Edizione in evidenza

ISBN 10:  1788115937 ISBN 13:  9781788115933
Casa editrice: Edward Elgar Pub, 2018
Rilegato