Katherine Ormerod, journalist and social media mogul, is here to burst the Instagram bubble and discuss the real effects of social media 'perfection'.
The internet has set destructive standards of flawlessness and comparison. We're working so hard to live up to these new benchmarks that we're burning ourselves out, and we're working so hard to maintain them that we're self-perpetuating an unobtainable reality.
Until girls and women alike see the social media fantasies for what they are - constructed realities - and stop comparing their lifestyles, bodies, partners, even families to those seen on their feeds and screens, they will never be able to realize their potential in the workplace, in the political system or in their quest for happiness.
In How Social Media is Ruining Your Life, Katherine explodes our social-media-addled ideas about body image, money, relationships, motherhood, careers, politics and more, and gives readers the tools they need to control their own online lives, rather than being controlled by them. An important book for any woman who has ever looked at her Instagram feed and thought, 'Who are these women, and how the hell do they do it?'
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Katherine Ormerod has worked as a journalist for over a decade, starting her career as a fashion assistant at Sunday Times Style, moving to Grazia to become Senior Fashion News & Features Editor then on to Glamour where she was Fashion Features Editor at Large. Prior to her career, she graduated with a MA(Hons) in History from the University of Edinburgh and went on to get a Master's in Fashion History & Theory from the London College of Fashion. Katherine has written for the FT, the Telegraph, Harper's Bazaar and the Mail on Sunday.
As one of the first to recognise the changing landscape from traditional to digital media, Katherine set up her own consultancy in 2014 to accelerate fashion, beauty and lifestyle brands in editorialising their marketing messages across social platforms. A social media influencer in her own right, she has nearly 30k followers, has been featured in a broad selection of press features and is a regular panellist with experience in TV and radio including Good Morning Britain, Sky News, LBC, ABC News Radio and Radio 5 Live.
In January 2017, she launched workworkwork.co, an anti-perfectionism platform where high-profile social media stars and women with aspirational careers share stories from their 'unedited' lives.
Do you ever obsess about your body? Do you lie awake at night, fretting about the state of your career? Does everyone else's life seem better than yours? Does it feel as if you'll never be good enough? Why Social Media is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world.
In this book, Katherine Ormerod meets the experts involved in curating, building and combating the most addictive digital force humankind has ever created. From global influencers - who collectively have over 10 million followers - to clinical psychologists, plastic surgeons and professors, Katherine uncovers how our relationship with social media has rewired our behavioural patterns, destroyed our confidence and shattered our attention spans.
Why Social Media is Ruining Your Life is a rallying cry that will provide you with the knowledge, tactics and weaponry you need to find a more healthy way to consume social media and reclaim your happiness.
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