The Chief Event Officer's Playbook: How to create transformational events - Brossura

Frieze, Sasha

 
9781788606912: The Chief Event Officer's Playbook: How to create transformational events
Brossura
ISBN 10: 1788606914 ISBN 13: 9781788606912
Casa editrice: Practical Inspiration Publishing, 2025

Sinossi

Explore the art and science of how to create and curate transformational events

In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.

Events have been elevated around the boardroom table: they’re no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer’s Playbook sets out a blueprint for designing the new generation of events: envisioning the narrative, articulating the purpose and curating the content.

Drawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association – Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone involved in delivering business and professional events.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Sasha Frieze FRSA FCIM is an award-winning event strategist whose clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Abrdn, Raymond James, Incisive Media, Informa and the Royal College of Anaesthetists.

She is a NED of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, and a visiting lecturer in event management at The University of Westminster.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Practical Inspiration Publishing
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
1788606914
ISBN 13 
9781788606912
Rilegatura
Copertina flessibile
Numero di pagine
264
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781788606905: The Chief Event Officer’s Playbook: How to Create Transformational Events

Edizione in evidenza

ISBN 10:  1788606906 ISBN 13:  9781788606905
Casa editrice: Practical Inspiration Publ, 2025
Rilegato