Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns - Rilegato

Ryan, Damian

Rilegato

ISBN 10: 1789666031 ISBN 13: 9781789666038

Casa editrice: Kogan Page Ltd, 2020

Riassunto

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Su questo libro

Informazioni sull?autore

Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies.

He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

Dettagli dell'edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1789666031
• ISBN 13: 9781789666038
• Rilegatura: Copertina rigida
• Numero edizione: 5
• Numero di pagine: 426
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile