Articoli correlati a Public Relations: Best Practices and Applications
Sinossi
Public Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world.
The book is organized into three units. Unit I introduces students to the world of public relations and details a case study about a major PR crisis that involved Southwest Airlines. Unit II focuses on new media and social responsibility. Recognizing that shifts in technology, business, and digital culture require a fresh approach, this unit explores the current best practices that are shaping not what public relations is or accomplishes but how it is practiced. The final unit offers students a plethora of sample campaigns and campaign proposal examples.
Enlightening and highly practical, Public Relations is an excellent supplementary textbook for courses and programs in public relations.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Elizabeth A. Thomas is a senior instructor of public relations at Murray State University. She holds a master's degree in mass communication from Murray State University, and a bachelor's degree in advertising from the University of Florida. An accomplished author, editor, and speaker, her research focuses on social media and its changing role within marketing, PR, and corporate communications. She is the owner of a Kentucky-based public relations consultancy specializing in social media management and strategies for organizations worldwide.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 78,10
EUR 1,21 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiRisultati della ricerca per Public Relations: Best Practices and Applications
Foto dell'editore
Public Relations
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9781793554253
Quantità: Più di 20 disponibili
Foto dell'editore
Public Relations
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9781793554253
Quantità: Più di 20 disponibili
Foto dell'editore
Public Relations: Best Practices and Applications
Editore:
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
Nuovo
Brossura
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. In. Codice articolo ria9781793554253_new
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
Public Relations Best Practices and Applications
Editore:
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
Nuovo
Brossura
Da: moluna, Greven, Germania
Valutazione del venditore 4 su 5 stelle
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextPublic Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students understanding of public relations an. Codice articolo 888290193
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
Public Relations
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Public Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world.The book is organized into three units. Unit I introduces students to the world of public relations and details a case study about a major PR crisis that involved Southwest Airlines. Unit II focuses on new media and social responsibility. Recognizing that shifts in technology, business, and digital culture require a fresh approach, this unit explores the current best practices that are shaping not what public relations is or accomplishes but how it is practiced. The final unit offers students a plethora of sample campaigns and campaign proposal examples.Enlightening and highly practical, Public Relations is an excellent supplementary textbook for courses and programs in public relations. Codice articolo LU-9781793554253
Quantità: Più di 20 disponibili
Foto dell'editore
Public Relations: Best Practices and Applications
Editore:
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
Nuovo
Brossura
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 46092061-n
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
Public Relations
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Public Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world.The book is organized into three units. Unit I introduces students to the world of public relations and details a case study about a major PR crisis that involved Southwest Airlines. Unit II focuses on new media and social responsibility. Recognizing that shifts in technology, business, and digital culture require a fresh approach, this unit explores the current best practices that are shaping not what public relations is or accomplishes but how it is practiced. The final unit offers students a plethora of sample campaigns and campaign proposal examples.Enlightening and highly practical, Public Relations is an excellent supplementary textbook for courses and programs in public relations. Codice articolo LU-9781793554253
Quantità: Più di 20 disponibili
Foto dell'editore
Public Relations: Best Practices and Applications
Editore:
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
Nuovo
Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 46092061-n
Quantità: Più di 20 disponibili
Foto dell'editore
Public Relations: Best Practices and Applications
Editore:
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
Antico o usato
Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 46092061
Quantità: Più di 20 disponibili
Foto dell'editore
Public Relations: Best Practices and Applications
Editore:
Cognella Academic Publishing, 2023
ISBN 10: 1793554250
ISBN 13: 9781793554253
Antico o usato
Brossura
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 46092061
Quantità: Più di 20 disponibili