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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter

 
9781799719793: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter

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Harness the power of social media to attract new customers and transform your business!

More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.

This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. 

Likeable Social Media shows you how to: 

  • Engage customers and crowdsource innovation online 
  • Create content that resonates with consumers and provides value
  • Integrate social media into the entire customer experience
  • Effectively deal with criticism and negative feedback on social media
  • Grow your audience across social channels, and much more

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  • EditoreMcGraw-Hill Education
  • Data di pubblicazione2019
  • ISBN 10 1799719790
  • ISBN 13 9781799719793
  • RilegaturaCD MP3
  • LinguaInglese
  • Contatto del produttorenon disponibile

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9781260453287: Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That ... Amazing on All Social Networks That Matter

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ISBN 10:  1260453286 ISBN 13:  9781260453287
Casa editrice: McGraw Hill, 2019
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ISBN 10: 1799719790 ISBN 13: 9781799719793
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Da: Buchpark, Trebbin, Germania

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