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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing - Rilegato
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"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
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- EditoreBusiness Science Reference
- Data di pubblicazione2021
- ISBN 10 1799872319
- ISBN 13 9781799872313
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine310
- RedattoreSingh Amandeep
- Contatto del produttorenon disponibile
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
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HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781799872313
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
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HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781799872313
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Da: moluna, Greven, Germania
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Gebunden. Condizione: New. Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behavi. Codice articolo 484091276
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies. Codice articolo 9781799872313
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