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Adoption and Implementation of AI in Customer Relationship Management - Rilegato

 
9781799879596: Adoption and Implementation of AI in Customer Relationship Management
Rilegato
ISBN 10: 1799879593 ISBN 13: 9781799879596
Casa editrice: Business Science Reference, 2021

Sinossi

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base.

Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

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Editore
Business Science Reference
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
1799879593
ISBN 13 
9781799879596
Rilegatura
Copertina rigida
Numero di pagine
272
Redattore
Singh Surabhi
Contatto del produttore
non disponibile
Persona responsabile
GPSR Kontakt
gpsr@libri.de

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