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"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--
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- EditoreBusiness Science Reference
- Data di pubblicazione2021
- ISBN 10 1799880036
- ISBN 13 9781799880035
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine342
- RedattoreSaura Jose Ramon
- Contatto del produttorenon disponibile
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Advanced Digital Marketing Strategies in a Data-driven Era (Advances in Marketing, Customer Relationship Management, and E-services)
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Advanced Digital Marketing Strategies in a Data-Driven Era
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digit. Codice articolo 490918697
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Advanced Digital Marketing Strategies in a Data-driven Era (Advances in Marketing, Customer Relationship Management, and E-services)
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field. Codice articolo 9781799880035
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