Impact of Digital Transformation on the Development of New Business Models and Consumer Experience - Rilegato

 
9781799891796: Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
Rilegato
ISBN 10: 1799891798 ISBN 13: 9781799891796
Casa editrice: Business Science Reference, 2022

Sinossi

In a highly competitive market, the digital transformation with Internet of things (IoT), artificial intelligence (AI) and other innovative technological trends, such as virtual reality (VR), augmented reality (AR), and gamification are elements of differentiations and an important milestone in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and/or firms. There exists a need for an edited collection of original research in the area of service knowledge.

In the particular context of services, this book aims to provide a relevant theoretical and empirical research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms. Specifically, it provides an understanding of the strategies that underpin the new business models and how the new interactions or experiences with the consumer or firms are created and characterized in terms of antecedents, consequences, dynamics, and value. The content of this book is designed for professionals, students and researchers in the field of services, specifically in the relationship of digital transformation and new technologies, with business and the consumer/firms experience, for example marketing managers, service or product developers, service or product designers, executives, students, business professionals, salespeople and researchers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Business Science Reference
Data di pubblicazione
2022
Lingua
Inglese
ISBN 10 
1799891798
ISBN 13 
9781799891796
Rilegatura
Copertina rigida
Numero di pagine
325
Redattore
Rodrigues Maria Antnia, Proena Joo F.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781799891802: Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Edizione in evidenza

ISBN 10:  1799891801 ISBN 13:  9781799891802
Casa editrice: Business Science Reference, 2022
Brossura