This book opens readers’ eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today. It describes how their shapes, materials, letters, vocabulary, and grammar differ from other forms of written English, using a framework based on linguistics, typography and writing systems research. It provides readable and entertaining insights into an important use of written English, illustrated with over 400 examples of street signs. The book represents a starting point for the study of street signs as an academic area in its own right.
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Vivian Cook is Emeritus Professor of Applied Linguistics at Newcastle University, UK. He is known for his work on second language acquisition, particularly for the concept of multi-competence, and has written technical textbooks and popular books on areas of linguistics ranging from intonation to first language acquisition to spelling.
Vivian Cook was Emeritus Professor of Applied Linguistics at Newcastle University, UK. He was known for his work on second language acquisition, particularly for the concept of multi-competence, and wrote technical textbooks and popular books on areas of linguistics ranging from intonation to first language acquisition to spelling.
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Paperback. Condizione: New. This book opens readers' eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today. It describes how their shapes, materials, letters, vocabulary, and grammar differ from other forms of written English, using a framework based on linguistics, typography and writing systems research. It provides readable and entertaining insights into an important use of written English, illustrated with over 400 examples of street signs. The book represents a starting point for the study of street signs as an academic area in its own right. Codice articolo LU-9781800414556
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Paperback. Condizione: new. Paperback. This book opens readers' eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today. It describes how their shapes, materials, letters, vocabulary, and grammar differ from other forms of written English, using a framework based on linguistics, typography and writing systems research. It provides readable and entertaining insights into an important use of written English, illustrated with over 400 examples of street signs. The book represents a starting point for the study of street signs as an academic area in its own right. This book opens readers eyes to something they see all the time but take for granted: street signs. It is a portrait of the signs on modern English streets: what they look like, who and what they are for, how they link to English history and how they form part of life in multilingual England today. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781800414556
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