Sinossi
The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors’ impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Retail Marketing Communication and the Consumer Behaviour...
Foto dell'editore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Editore:
Peter Lang Ltd, International Academic Publishers, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Antico o usato
Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 44867775
Compra usato
EUR 43,35
EUR 2,27 shipping
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Editore:
Peter Lang Ltd, International Academic Publishers, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Nuovo
Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 44867775-n
Compra nuovo
EUR 52,20
EUR 2,27 shipping
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Editore:
Peter Lang International Academic Publishers, GB, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Nuovo
Rilegato
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: New. The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors' impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation. Codice articolo LU-9781800798557
Compra nuovo
EUR 54,55
Spedizione gratuita
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 11 disponibili
Foto dell'editore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Editore:
Peter Lang Ltd, International Academic Publishers, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Nuovo
Rilegato
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. In. Codice articolo ria9781800798557_new
Compra nuovo
EUR 43,74
EUR 13,71 shipping
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations (Hardcover)
Editore:
Peter Lang International Academic Publishers, Oxford, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Nuovo
Rilegato
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Hardcover. The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation. The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781800798557
Compra nuovo
EUR 59,60
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Editore:
Peter Lang Ltd, International Academic Publishers, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Nuovo
Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 44867775-n
Compra nuovo
EUR 43,73
EUR 17,16 shipping
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Editore:
Peter Lang Ltd, International Academic Publishers, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Antico o usato
Rilegato
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 44867775
Compra usato
EUR 45,98
EUR 17,16 shipping
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors' impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation. 208 pp. Englisch. Codice articolo 9781800798557
Compra nuovo
EUR 46,95
EUR 23,00 shipping
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 2 disponibili
Foto dell'editore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Editore:
Peter Lang International Academic Publishers, 2022
ISBN 10: 1800798555
ISBN 13: 9781800798557
Nuovo
Rilegato
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 385. Codice articolo C9781800798557
Compra nuovo
EUR 60,05
EUR 16,70 shipping
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Print on DemandDa: moluna, Greven, Germania
Valutazione del venditore 4 su 5 stelle
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.The focus of this tri-authore. Codice articolo 696175315
Compra nuovo
EUR 46,95
EUR 48,99 shipping
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: Più di 20 disponibili