Articoli correlati a Navigating Data Standards in Business Strategy: How...

Navigating Data Standards in Business Strategy: How Applied Data Principles Drive Trust and Business Growth: 1 - Brossura

Libro 5 di 7: Anthem Ethics of Personal Data Collection

Johnson, Tiffany; Molta, Daniela

 
9781839997723: Navigating Data Standards in Business Strategy: How Applied Data Principles Drive Trust and Business Growth: 1

Sinossi

The book explores how consumer data is currently collected from people’s everyday interactions, surveys, website usage, purchases and more, then examines how that information feeds data and business strategies for companies around the world. Data collection is often complex - it requires different kinds of technology and uses different validation methods, all across different pieces of data - and this complexity can lead to issues with accuracy and tracking of when and how consumer data is used. Data is used to drive business strategies by helping companies find their most loyal users, bring in new customers and increase usage, among other things. An underlying guide for data principles, also known as a data ethics agenda, can lead to improved accuracy in data collection, help businesses stay transparent with consumers, generate more trust, and ultimately, business performance.

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Informazioni sull'autore

Tiffany Johnson is a data and audience strategy professional with 17+ years of experience working with some of the world’s largest advertisers. She is also an adjunct professor at New York University’s School of Professional Studies graduate program teaching Consumer Behavior and Business Planning.
Daniela Molta is a professor of digital advertising at Syracuse University whose research focuses on consumer data literacy and data ethics in business. She founded and is the principal consultant at CaliYork Consulting, a digital marketing firm.

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