Intangible assets are of growing importance to corporate competitiveness and economic performance. They include R&D, human capital, innovation in products and in organisation, trademarks and patents, networking and software. This path-breaking book provides a theoretical and empirical analysis of intangible investment and its effect on public policy in Europe.
The authors find that the growing importance of intangibles is transforming the direction of public policies in Europe, particularly industrial, R&D, competition and trade policies. They conclude that government policies must recognise the fact that intangible investment is becoming the key element in bringing about durable growth and accord at least the same priority to intangible factors as to physical investment.
This work should be essential reading for students interested in this new field of economic analysis, national and international policymakers, and industrialists involved in the non-physical economy.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Edited by Pierre Buigues, Professor of Strategy, European Strategies and Competition Policy, Toulouse Business School, France, the late Alexis Jacquemin, Former Chief Advisor, European Commission and Professor of Economics, Université Catholique de Louvain, Belgium and Jean-François Marchipont, formerly Director, European Commission, Belgium
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: PsychoBabel & Skoob Books, Didcot, Regno Unito
Hardcover. Condizione: Good. Hardcover with jacket. G|ood condition. Preface by Romano Prodi. Jacket has some light shelfwear, with a lightly creased spine head and front upper edge. Slight bumps and wear to the hardcover spine ends. A few faint marks on the page block. Highlighting on a few pages. Text is legible. CM. Used. Codice articolo 481183
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Hardcover. Condizione: Near Fine. Condizione sovraccoperta: Near Fine. Slight rubbing to edges of dust-jacket, now protected using removable clear wrap, otherwise in excellent condition. Appears unread. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries. Codice articolo 015756
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