Harnessing the Power of If: The Six Habits of Innovative People - Brossura

What If!

Brossura

ISBN 10: 1841120685 ISBN 13: 9781841120683

Casa editrice: Capstone Publishing Ltd, 2002

Riassunto

What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.

Su questo libro

L'autore

Dave Allan co–founded ?What If! in 1992 with Matt Kingdon. Prior to that Dave helped set up the European innovation process of Unilever subsidiary Lever Brothers. He has led over 100 innovation projects which have helped inspire ?What If!’s tools of creative thinking. Matt Kingdon marketed Unilever brands in the UK and Thailand. His focus was new product development. Latterly he was responsible for the introduction of Unilever’s brand portfolio in various emerging markets around the world. He has designed and facilitated breakthrough creative workshops in numerous categories and countries. Kristina Murrin studied Psychology at Cambridge University and later whilst at Procter and Gamble in the UK and USA explored what makes some managers more creative than others. She joined ?What If! in 1994 and led the development of ?What If!’s creative training programmes. Daz Rudkin joined ?What If! from Unilever in 1994 where he worked as a marketer and led organisational change projects. He now leads a team of consultants researching and advising on innovation culture around the world.

Dalla seconda/terza di copertina

?What If! ?you could spot what?s killing creativity in your organization right now? ?What If! ?you could stop yourself squashing ideas and start growing them instead? ?What If!?you could shift the ability to be creative to everyone in your organization? ?What If! ?you stopped talking about how important creativity is and started to take practical steps to make it happen. But most of all? ?What If! ?there was a step–by–step guide that showed you exactly how to do it? Instinctively we all know that creativity at work is important. but for many of us it feels either difficult or intimidating. ?What If!: How to Start a Creative Revolution at Work delivers powerful insights that take creativity out of the hands of ?creative people? and put it back where it belongs, with all of us. It breaks creativity out into six practical behaviours and shows how every one of us ? not just the wacky geniuses ? is packed with creative potential. We can start the ?What If! creative revolution by adopting six specific behaviours:

• Freshness
• Greenhousing
• Realness
• Momentum
• Signalling
• Bravery

These are the behaviours the authors have identified in highly creative and high–performing teams. These are the behaviours that you can start applying today to revolutionize your life. Suddenly creativity isn?t such a mystery ? ? What If! makes it easy to talk about, easy to practice and easy to measure. Above all, it makes it easy to get on and do! The authors of ?What If!: How to Start a Creative Revolution at Work are the four partners of an inventing company. ?What If!. which works with organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world?s biggest, fastest growing and most profitable organizations. ?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoos and mortgages. All ?What If! partners live in London. UK. Illustrations by Christopher Brown, MA. Christopher has worked for clients as diverse as the Financial Times and Cosmopolitan magazine. His illustrations have won numerous awards.

Dettagli dell'edizione

• Editore: Capstone Publishing Ltd
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 1841120685
• ISBN 13: 9781841120683
• Rilegatura: Copertina flessibile
• Numero di pagine: 270
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile