The One to One Manager: Real-world Lessons in Customer Relationship Management - Brossura

Peppers, Don; Rogers Ph.D, Martha

 
9781841120935: The One to One Manager: Real-world Lessons in Customer Relationship Management
Brossura
ISBN 10: 1841120936 ISBN 13: 9781841120935
Casa editrice: Capstone Publishing Ltd, 2000

Sinossi

In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Capstone Publishing Ltd
Data di pubblicazione
2000
Lingua
Inglese
ISBN 10 
1841120936
ISBN 13 
9781841120935
Rilegatura
Copertina flessibile
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780385502290: The One to One Manager: Real-World Lessons in Customer Relationship Management

Edizione in evidenza

ISBN 10:  038550229X ISBN 13:  9780385502290
Casa editrice: Crown Pub, 2002
Brossura