Globalization and the Chinese Retailing Revolution: Competing in the World's Largest Emerging Market - Rilegato

Zhen, Yong

Rilegato

ISBN 10: 1843342790 ISBN 13: 9781843342793

Casa editrice: Chandos Pub, 2007

Riassunto

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in the Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry (particularly by China's entry to the World Trade Organization WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.

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Informazioni sull?autore

Dr Yong Zhen is an Assistant Professor of Business and Management at Beijing Normal University, Hong Kong Baptist University United International College. He has over 10 years of work and research experiences in Chinese retailing. He studied in the USA and the UK; and obtained Ph. D degree from University of Cambridge.

Dettagli dell'edizione

• Editore: Chandos Pub
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 1843342790
• ISBN 13: 9781843342793
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 277
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile