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Strategic Marketing Management: A Business Process Approach: A Process Based Approach - Brossura

Moutinho, Luiz; Southern, Geoff

 
9781844800001: Strategic Marketing Management: A Business Process Approach: A Process Based Approach
Brossura
ISBN 10: 1844800008 ISBN 13: 9781844800001
Casa editrice: Cengage Learning Business Pr, 2009

Sinossi

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Geoff Southern taught at Newcastle and Hull Universities before joining the University of Glasgow to teach Operations Management in the Business School.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Cengage Learning Business Pr
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
1844800008
ISBN 13 
9781844800001
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
490
Contatto del produttore
non disponibile
Persona responsabile
non disponibile