Articoli correlati a International Marketing Strategy: Analysis, Development...

International Marketing Strategy: Analysis, Development and Implementation - Brossura

Doole, Isobel; Lowe, Robin

 
9781844800254: International Marketing Strategy: Analysis, Development and Implementation
Brossura
ISBN 10: 1844800253 ISBN 13: 9781844800254
Casa editrice: Cengage Learning Business Pr, 2004

Sinossi

This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation. In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace. This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation. In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace.

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Product Description

Book by Doole Isobel Lowe Robin

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Cengage Learning Business Pr
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
1844800253
ISBN 13 
9781844800254
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
416
Contatto del produttore
non disponibile
Persona responsabile
non disponibile