Strategic Management: Theory and Practice - Brossura

Cole, G. A.; Cole; Cole, Gerald A.

Brossura

ISBN 10: 1844800873 ISBN 13: 9781844800872

Casa editrice: Cengage Learning Business Pr, 2003

Riassunto

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses. Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.

Dettagli dell'edizione

• Editore: Cengage Learning Business Pr
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 1844800873
• ISBN 13: 9781844800872
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile