Understanding Global Strategy - Brossura

Segal-Horn, Susan; Faulkner, David

Brossura

ISBN 10: 1844801497 ISBN 13: 9781844801497

Casa editrice: Thomson Learning, 2009

Riassunto

Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions - are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

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Dettagli dell?edizione

• Editore: Thomson Learning
• Data di pubblicazione: 2009
• ISBN 10: 1844801497
• ISBN 13: 9781844801497
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 504