The chapters are very contemporary and address the current issues in marketing. The book will help lecturers and students by providing practical activities that will help to consolidate and enhance learning in the area of marketing." Frances Ekwulugo, University of Westminster Marketing, a brief introduction is an accessible and engaging introduction to the practice and theory of marketing. The book is based on an active learning approach which is demonstrated through a series of short case studies, practical examples and activities which encourages students to draw upon their own experiences. Marketing principles are effectively applied to a wide variety of contemporary contexts: entrepreneurial and small business contexts, the not-for-profit as well as the private sector, business to business markets and business to consumer marketing. As an introductory text it is written for students fresh into the study of marketing. It can be used in the classroom by students following full or part-time business and management courses at university or college but is also suitable for those studying at home as part of a distance learning program or for their own interest and self-development.
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EUR 4,66 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiGRATIS per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-U-005-01772
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781844805525. Codice articolo 8587807
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781844805525. Codice articolo 9166844
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781844805525. Codice articolo 9425092
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781844805525. Codice articolo 9460196
Quantità: 1 disponibili
Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-240512
Quantità: Più di 20 disponibili
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-51704
Quantità: 5 disponibili
Da: Majestic Books, Hounslow, Regno Unito
Condizione: New. pp. 416 Illus. Codice articolo 3325732
Quantità: 4 disponibili
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 416 1st Edition. Codice articolo 264522235
Quantità: 4 disponibili