Introduction to Management Science: Quantitative Approaches to Decision Making - Brossura

Anderson, David; Sweeney, Dennis J.; Williams, Thomas Arthur

Brossura

ISBN 10: 1844805956 ISBN 13: 9781844805952

Casa editrice: Cengage Learning EMEA, 2008

Riassunto

Retaining the accessible application-driven approach for which An Introduction to Management Science is highly regarded, adapting author Mik Wisniewski has carefully reworked the existing US textbook to benefit students across the UK, Europe, Middle East and Africa. Packed with diverse realistic examples from Scotland to Saudi Arabia, the landmark text from the ASW team is now available in a truly internationalised version for students studying Management Science and Operations Research at postgraduate and undergraduate level.

Su questo libro

Recensione

"This adaptation does well in making the material much more international, and maintains the easy-to-follow approach that made the original US text such a successful book." --Julia Bennell, University of Southampton

"The newly incorporated material works well and helps to make this adaptation a better-written textbook for an international audience. As with the original, the strengths of the text lie in the significant array of methods covered, the easy to understand terminology, and the range of practice questions included." --David J. Newlands

"Based on my teaching experience, this textbook is excellent. The authors have done a marvellous job addressing all key topics in a very clear and coherent manner. The internationally diverse examples are a welcome addition, making it more friendly for my students; they no longer have to think about Management Science from a purely US perspective." --Yuan Ju, University of York

L'autore

ADAPTING AUTHOR BIOGRAPHY:
Mik Wisniewski is Senior Research Fellow in the Management Science Department at Strathclyde Business School, Glasgow, Scotland. He is the author of over a dozen texts on management science, quantitative business analysis and optimisation, including the established Quantitative Methods for Decision Makers (Pearson), and has many published articles in these areas. Mik also runs his own consulting company and clients include Shell, KPMG, PriceWaterhouseCoopers, numerous government agencies both in the UK and overseas, and a range of public sector organisations. He has worked extensively across
Europe, the Middle East, Africa and Asia.

David R. Anderson is Professor of Quantitative Analysis in the College of Business Administration at the University of Cincinnati.

Dennis J. Sweeney is Professor of Quantitative Analysis and founder of the Center for Productivity Improvement at the University of Cincinnati.

Thomas A. Williams is Professor of Management Science in the College of Business at Rochester Institute of Technology (RIT).

Dettagli dell?edizione

• Editore: Cengage Learning EMEA
• Data di pubblicazione: 2008
• ISBN 10: 1844805956
• ISBN 13: 9781844805952
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 896