The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
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Titolo: International Marketing Strategy: Analysis, Development and Implementation
Autore/i: Isobel Doole et Robin Lowe
Editore: Cengage Learning EMEA
Anno di pubblicazione: 2008
Stato: Seconda mano - Ottime condizioni
ISBN : 9781844807635
Commento: Libro proveniente da biblioteca.. Leggere tracce di usura sulla copertina.. Ammareal versa fino al 15% del prezzo netto di questo libro a organizzazioni benefice..
Ammareal versa il 15% del prezzo a organizzazioni benefiche.
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