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How to Get Free Publicity: 2nd edition: A Handbook for Small Businesses, Clubs, Schools or Charities - Brossura
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This book will help you open the door to powerful free publicity. These days publicity is vital if you want to get your product, service, event or cause noticed. If you're a small business or a small organisation the chances are you won't have the funds to hire the services of a PR company to help you attract media attention. The good news is that if you have a story to tell or something new, free or amazing to offer then journalists will want to hear from you. You can make them come to you. This step-by-step manual takes you right through who you should target and what journalists are looking for, to practical suggestions for choosing and presenting stories that will get accepted by editors. You will discover how to write effective press releases and articles, how to deal with media interviews - and you'll even find out what you can do if a journalist gets your story wrong.
Contents: 1. Getting Noticed by Your Customers; 2. Making Your Mark with Journalists; 3. Getting Media Attention; 4. Getting Your Copy Published; 5. Telling Your News - Press Releases; 6. Becoming an Industry Guru - Articles; 7. 'If it worked for them..' - Case Studies; 8. Face to Face - Working with Journalists; 9. Face to Face - Media Interviews; 10. Face to Face - Holding Effective Press Conferences; 11. And if they get it wrong... Case studies.
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Informazioni sull?autore
Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage. They are based in Market Harborough, Leicestershire.
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How to Get Free Publicity : A Handbook for Small Businesses, Clubs, Schools or Charities
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 39315111-20
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How to Get Free Publicity: 2nd edition: A Handbook for Small Businesses, Clubs, Schools or Charities
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001948589
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How to Get Free Publicity: 2nd edition: A Handbook for Small Businesses, Clubs, Schools or Charities
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781845281809
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How to Get Free Publicity: 2nd edition: A Handbook for Small Businesses, Clubs, Schools or Charities
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. How to Get Free Publicity: 2nd edition: A Handbook for Small Businesses, Clubs, Schools or Charities This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781845281809
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