New Product Development in Textiles: Innovation and Production - Rilegato

Rilegato

ISBN 10: 1845695380 ISBN 13: 9781845695385

Casa editrice: Woodhead Pub Ltd, 2011

Riassunto

Two increasingly important objectives in the technical textile industry are to produce textiles faster and to have more effective new product development (NPD). In this book, the editor and contributors not only provide a fascinating overview of how products are launched, but also offer practical guidance for developing textile products successfully.

Chapters in the first half provide a general overview of innovation and textile product development that introduce the principles of developing and defining new products, while the second half discusses a collection of international case studies from across the industry. Topics range from technical textiles and apparel to the end uses of textiles within the automotive and packaging industries.

Su questo libro

Informazioni sull?autore

Lena Horne is Associate Professor of Textile Sciences at the University of Manitoba and President of The Institute of Textile Sciences, Canada.

Dalla quarta di copertina

An increasingly important feature across the technical textile industry is to produce textiles faster and to have more effective new product development (NPD). New product development in textiles: Innovation and production not only provides a fascinating overview of how products are launched, but is also a source of practical guidance for developing textile products successfully.

Part one provides a general overview of innovation and textile product development that introduces the reader to the principles of developing and defining new products. Part two goes on to discuss a collection of international studies from across the textile industry. Chapters describe actual new product development projects, identifying the problems that were faced and what can be learnt from these projects, such as customer co-creation and methods for reducing the risk in NPD. Topics range from technical textiles and apparel to the end uses of textiles used within the automotive and packaging industries.

With its distinguished editor and international team of expert contributors New product development in textiles: Innovation and production is an essential guide for academics and textile development professionals worldwide, in sectors ranging from design, production and marketing through to management.

Dettagli dell'edizione

• Editore: Woodhead Pub Ltd
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1845695380
• ISBN 13: 9781845695385
• Rilegatura: Copertina rigida
• Numero di pagine: 203
• Redattore: Horne L.
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile