Articoli correlati a Food Product Development: Maximising Success
Sinossi
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers. The first half of the book examines the four core elements of product development: the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry.
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Informazioni sull?autore
Mary D. Earle and Richard L. Earle are both Professors Emeritus at Massey University, New Zealand. Mary Earle is a pioneer in product development research and both she and her husband, Richard, have worked with industry on numerous product development projects.Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organization for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
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Food Product Development : Maximising Success
Editore:
Elsevier Science & Technology, 2001
ISBN 10: 1845697227
ISBN 13: 9781845697228
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Food Product Development: Maximising Success
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Food Product Development: Maximising Success (Woodhead Publishing Series in Food Science, Technology and Nutrition)
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Woodhead Publishing 2001-09-18, 2001
ISBN 10: 1845697227
ISBN 13: 9781845697228
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Food Product Development
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Woodhead Publishing Limited, 2001
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ISBN 13: 9781845697228
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Food Product Development: Maximising Success
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Paperback. Condizione: Brand New. 1st edition. 392 pages. 8.98x6.06x0.87 inches. In Stock. Codice articolo __1845697227
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Food Product Development
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Woodhead Publishing Limited, 2001
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ISBN 13: 9781845697228
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Food Product Development
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Elsevier Science Sep 2001, 2001
ISBN 10: 1845697227
ISBN 13: 9781845697228
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.The first half of the book examines the four core elements of product development:-the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry. 392 pp. Englisch. Codice articolo 9781845697228
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Food Product Development
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Woodhead Publishing Limited, 2001
ISBN 10: 1845697227
ISBN 13: 9781845697228
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Food Product Development: Maximising Success
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Elsevier Science & Technology, 2001
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ISBN 13: 9781845697228
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Food Product Development
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Elsevier Science & Technology|Woodhead Publishing, 2001
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ISBN 13: 9781845697228
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is however a process fraught with risk, which often ends in failure. This book explains the means to making prod. Codice articolo 597074729
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