Articoli correlati a Tourism Management: Analysis, Behaviour and Strategy

Tourism Management: Analysis, Behaviour and Strategy - Rilegato

 
9781845933234: Tourism Management: Analysis, Behaviour and Strategy
Rilegato
ISBN 10: 1845933230 ISBN 13: 9781845933234
Casa editrice: Cab Intl, 2007

Sinossi

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

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Editore
Cab Intl
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
1845933230
ISBN 13 
9781845933234
Rilegatura
Copertina rigida
Numero di pagine
528
Redattore
Woodside Arch G., Martin Drew
Contatto del produttore
non disponibile
Persona responsabile
non disponibile