Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others - Brossura

Goddard, Jules; Eccles, Tony

Brossura

ISBN 10: 1846686016 ISBN 13: 9781846686016

Casa editrice: Profile Books Ltd, 2012

Riassunto

The winning difference daring to be different can make - insights into how organisations can stand out from the herd

Su questo libro

Informazioni sugli autori

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. He has written widely on strategic and managerial innovation and has consulted with many organisations around the world.

Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at Glasgow University and London Business School, as well as holding visiting positions at Manchester, Cranfield and Bath Management Schools. In his career he has consulted with many international organisations, been a television presenter and award-winning copywriter. He is the author of Under New Management and Succeeding with Change.

Dettagli dell?edizione

• Editore: Profile Books Ltd
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1846686016
• ISBN 13: 9781846686016
• Rilegatura: Copertina flessibile
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile