Inside the Box: The creative method that works for everyone - Brossura

Boyd, Drew; Goldenberg, Jacob

Brossura

ISBN 10: 1846686253 ISBN 13: 9781846686252

Casa editrice: Profile Books Ltd, 2014

Riassunto

Forget thinking outside the box. Get inside it!

Su questo libro

Informazioni sugli autori

Drew Boyd spent 17 years at Johnson & Johnson, and is now Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Jacob Goldenberg is Professor of Marketing at the School of Business Administration and head of the Marketing department at the Hebrew University of Jerusalem, and one of the founders of SIT, a major innovation consultancy. His work has been covered by the New York Times, Wall Street Journal, Boston Globe, BBC News, Wired and Economist.

Dettagli dell?edizione

• Editore: Profile Books Ltd
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1846686253
• ISBN 13: 9781846686252
• Rilegatura: Copertina flessibile
• Numero di pagine: 272
• Contatto del produttore: {language_tag:it_IT,value:"Authorised Rep Compliance Limited"}