Articoli correlati a Inside the Box: The creative method that works for...

Inside the Box: The creative method that works for everyone - Brossura

Boyd, Drew; Goldenberg, Jacob

 
9781846686252: Inside the Box: The creative method that works for everyone

Sinossi

Forget thinking outside the box. Get inside it!

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Drew Boyd spent 17 years at Johnson & Johnson, and is now Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Jacob Goldenberg is Professor of Marketing at the School of Business Administration and head of the Marketing department at the Hebrew University of Jerusalem, and one of the founders of SIT, a major innovation consultancy. His work has been covered by the New York Times, Wall Street Journal, Boston Globe, BBC News, Wired and Economist.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.