Multinational Enterprises and Emerging Challenges of the 21st Century - Rilegato

Rilegato

ISBN 10: 1847203566 ISBN 13: 9781847203564

Casa editrice: Edward Elgar Pub, 2007

Riassunto

A cast of prestigious international business scholars explores here the emerging challenges and issues facing multinational enterprises. The book integrates the latest theories, thoughts and empirical evidence along with several case studies in international business in the 21st century.

It is understood that countries view international business in different ways. The contributors reflect this by offering a wide variety of viewpoints and covering an array of issues, such as foreign direct investment, internationalization, trust and leadership, global education and knowledge transfer. Adding to its value are case studies ranging from American restaurant franchises on the world stage to the influence of the internet on Taiwanese SMEs.

The book will be useful to scholars as a research resource, to practitioners as a modern guide and to students of international business as a comprehensive text.

Su questo libro

Informazioni sull?autore

Edited by the late John H. Dunning OBE, former Emeritus Professor of International Investment and Business Studies, University of Reading, UK and Emeritus State of New Jersey Professor of International Business, Rutgers, The State University of New Jersey, Newark, US and Tsai-Mei Lin, Professor of International Business and Dean, College of Business, Chinese Culture University, Taiwan

Dettagli dell'edizione

• Editore: Edward Elgar Pub
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 1847203566
• ISBN 13: 9781847203564
• Rilegatura: Copertina rigida
• Numero di pagine: 469
• Redattore: Dunning John H., Lin Tsai-mei
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile