Articoli correlati a Key Concepts in Marketing (Sage Key Concepts series)
Sinossi
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.
His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Condizioni: molto buonoShips from the UK. Former library...
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Key Concepts in Marketing
Editore:
SAGE Publications, Limited, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 8940716-6
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Key Concepts in Marketing (Sage Key Concepts Series)
Editore:
Sage Publications Ltd, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
Antico o usato
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781847874993. Codice articolo 9162511
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Key Concepts in Marketing (Sage Key Concepts Series)
Editore:
Sage Publications Ltd, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781847874993. Codice articolo 9162510
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Key Concepts in Marketing (Sage Key Concepts series)
Editore:
SAGE Publications Ltd, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
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Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR012111511
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Key Concepts in Marketing
Editore:
SAGE Publications, Limited, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
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Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 8940716-6
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Key Concepts in Marketing
Editore:
SAGE Publications, Limited, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 8940716-6
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Key Concepts in Marketing (Sage Key Concepts series) (Key Concepts (Sage))
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Sage Publications Ltd 05.03.2009, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
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Da: Sigrun Wuertele buchgenie_de, Altenburg, Germania
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Condizione: sehr gut - gebraucht. Taschenbuch 232 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Taschenbuch Sage Publications Ltd , 2009-03-05 232 S. , Key Concepts in Marketing (Sage Key Concepts series) (Key Concepts (Sage)), Blythe, Jim. Codice articolo BU228422
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Key Concepts in Marketing
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-5393
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Key Concepts in Marketing
Da: Basi6 International, Irving, TX, U.S.A.
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-244395
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Key Concepts in Marketing
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. 232. Codice articolo 26566760
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