Decisive: How to make better choices in life and work - Brossura

Heath, Chip; Heath, Dan

Brossura

ISBN 10: 1847940854 ISBN 13: 9781847940858

Casa editrice: Random House Business Books, 2013

Riassunto

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Su questo libro

Informazioni sull?autore

CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business.

DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the bestselling Made to Stick: Why some ideas take hold and others come unstuck and Switch: How to change things when change is hard. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

Dalla quarta di copertina

Decisions, decisions, decisions. You’re faced with hundreds of them every day – thousands even. But how can you know if you’re making the right ones?
In Decisive, best-selling authors Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong – why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.

In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people’s tendency to be over-confident about how their choices will unfold. Drawing on case histories as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

Dettagli dell'edizione

• Editore: Random House Business Books
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1847940854
• ISBN 13: 9781847940858
• Rilegatura: Copertina flessibile
• Numero di pagine: 336
• Contatto del produttore: non disponibile
• Persona responsabile: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; Bulgaria