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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Brossura
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LEGO è uno dei marchi più amati e familiari al mondo, adorato da generazioni di bambini. Ciò che è meno noto, tuttavia, è quanto questa iconica azienda sia stata vicina al collasso totale nel 2003. Brick by Brick è la storia avvincente di un'azienda danese a conduzione familiare che ha goduto di decenni di successo prima che la sua incapacità di tenere il passo con un mercato in rapida evoluzione la facesse crollare a terra. È anche la storia di una straordinaria ripresa. Mentre il disastro li fissava in faccia, la dirigenza di LEGO ha intrapreso un piano audace e innovativo per cambiare le loro sorti, e poi lo ha implementato con cura. Oggi, l'azienda è di nuovo in ascesa e sta ottenendo risultati che sono l'invidia dei suoi concorrenti. Concesso un accesso senza precedenti a ogni parte del LEGO Group, David Robertson non solo traccia ogni svolta nella storia dell'azienda, ma spiega esattamente cosa è andato storto e come è stato risolto. La sua analisi lucida si rivelerà preziosa per tutti coloro che vogliono capire come le aziende possono non solo cavalcare la tempesta del cambiamento, ma anche trarne vantaggio.
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Informazioni sull?autore
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).
BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Random House Business, 2014
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ISBN 13: 9781847941176
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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ISBN 13: 9781847941176
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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ISBN 13: 9781847941176
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Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Paperback. Condizione: Very Good. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005839730
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Paperback. Condizione: new. Paperback. The story of LEGO's extraordinary rise, fall and rise again.LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781847941176
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Brick by Brick
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Paperback. Condizione: New. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it. Codice articolo LU-9781847941176
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Brick by Brick
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