Un vero insider della Silicon Valley' Wired Perché alcuni prodotti decollano? E cosa possiamo imparare da loro? La parte più difficile del lancio di un prodotto è iniziare. Quando hai solo un'idea e una manciata di clienti, la crescita può sembrare impossibile. Questo è il problema dell'avvio a freddo. Ora, uno degli investitori più stimati della Silicon Valley scopre come qualsiasi prodotto può superare il problema dell'avvio a freddo, sfruttando il potere nascosto degli effetti di rete. Basandosi su interviste con i fondatori di Uber, LinkedIn, Airbnb e Zoom, Andrew Chen rivela come qualsiasi start-up può essere lanciata, scalata e prosperare.'Chen accompagna i lettori attraverso interviste con 30 team e fondatori di livello mondiale, tra cui Twitch, Airbnb e Slack, per dipingere un quadro di ciò che serve per trasformare una start-up in un marchio enorme' TechCrunch 'Articola le fasi che ogni prodotto deve attraversare per avere successo. E illustra cosa devono fare le aziende per ottenerle' Forbes.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Andrew Chen is best known for his newsletter on tech and business, whose 200,000 followers include many of the most notable founders in Silicon Valley. He is currently a general partner at Andreessen Horowitz, the startup investor behind Twitter, Airbnb, Github, Lyft, Reddit and Skype. He was formerly head of rider growth at Uber, where he oversaw an increase from 15 million to 100 million active users of the platform.
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Paperback. Condizione: New. 'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes. Codice articolo LU-9781847942791
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Paperback. Condizione: new. Paperback. From Airbnb to Uber, a revelatory exploration of how hidden networks can turbo-charge businesses - from one of Silicon Valley's best-respected investors'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781847942791
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