Articoli correlati a Competitive Intelligence 2.0: Organization, Innovation,...

Competitive Intelligence 2.0: Organization, Innovation, and Territory - Rilegato

Quoniam, Luc

 
9781848213050: Competitive Intelligence 2.0: Organization, Innovation, and Territory
Rilegato
ISBN 10: 1848213050 ISBN 13: 9781848213050
Casa editrice: Iste/Hermes Science Pub, 2011

Sinossi

The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.
This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.
This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Iste/Hermes Science Pub
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1848213050
ISBN 13 
9781848213050
Rilegatura
Copertina rigida
Numero di pagine
372
Contatto del produttore
non disponibile
Persona responsabile
non disponibile