Innovative Methodologies in Enterprise Research - Brossura

Brossura

ISBN 10: 1848443137 ISBN 13: 9781848443136

Casa editrice: Edward Elgar Pub, 2008

Riassunto

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.

The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.

This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

Su questo libro

Informazioni sull?autore

Edited by Damian Hine, University of Queensland, Australia and David Carson, Professor of Marketing, School of Marketing, Entrepreneurship and Strategy, University of Ulster, UK

Dettagli dell?edizione

• Editore: Edward Elgar Pub
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 1848443137
• ISBN 13: 9781848443136
• Rilegatura: Copertina flessibile
• Numero di pagine: 323
• Redattore: Hine Damian, Carson David
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile