Essentials of Business Research: A Guide to Doing Your Research Project - Brossura

Wilson, Jonathan

Brossura

ISBN 10: 1848601336 ISBN 13: 9781848601338

Casa editrice: Sage Pubns Ltd, 2010

Riassunto

This concise, student-friendly text cuts through the jargon of research methods terminology to present a clear guide to the basics of business research. It takes the student through the entire research process, uses actual student case examples, and explains the role of the supervisor and how to meet their expectations. A 'Common Questions and Answers' feature provides students with an invaluable point of reference for some of the challenges they are likely to face, and a section on ethical issues gives advice on what to consider when undertaking a research project. The book also includes a glossary of key terms, and is packed with many helpful diagrams, chapter objectives, annotated further reading sections, and summary and references at the end of each chapter.

Su questo libro

L'autore:

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Contenuti:

An Introduction to Business Research
Developing a Research Topic
Conducting a Literature Review
Addressing Ethical Issues
Establishing a Research Design
Primary Data Collection
Using Secondary Data
Sampling
Analyzing Quantitative Data
Analyzing Qualitative Data
Writing up and Presenting Your Research

Su questa edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2010
• ISBN 10: 1848601336
• ISBN 13: 9781848601338
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 316