Netnography: Doing Ethnographic Research Online - Brossura

Kozinets, Robert V.

Brossura

ISBN 10: 1848606451 ISBN 13: 9781848606456

Casa editrice: Sage Pubns Ltd, 2009

Riassunto

This exciting new text is the first to explore the discipline of 'Netnography' – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

Su questo libro

Informazioni sull?autore

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

Dettagli dell?edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2009
• ISBN 10: 1848606451
• ISBN 13: 9781848606456
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 221
• Contatto del produttore: non disponibile