Macromarketing - A Global Focus: Marketing Systems, Societal Development, Equity & Poverty - Rilegato

Rilegato

ISBN 10: 1848607040 ISBN 13: 9781848607040

Casa editrice: Sage Pubns Ltd, 2009

Riassunto

This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.

Su questo libro

Informazioni sull?autore

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Dettagli dell?edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 1848607040
• ISBN 13: 9781848607040
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 381
• Redattore: Shapiro Stanley J., Tadajewski Mark, Shultz Clifford J. II
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile