Marketing: A Critical Textbook - Rilegato

Ellis, Nick; Fitchett, James; Higgins, Matthew; Jack, Gavin; Lim, Ming

Rilegato

ISBN 10: 1848608772 ISBN 13: 9781848608771

Casa editrice: Sage Pubns Ltd, 2010

Riassunto

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Each chapter in this book presents the alternative(s) approaches to the topic step by step

- Real world case studies and examples

- Fully supported with chapter pedagogy

- Features a Companion Website, including Instructor's Manual

Su questo libro

Informazioni sugli autori

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Dettagli dell?edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 1848608772
• ISBN 13: 9781848608771
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 245
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile