Essentials of Strategic Management - Brossura

Pitt, Martyn R

Brossura

ISBN 10: 1849201870 ISBN 13: 9781849201872

Casa editrice: SAGE Publications Ltd, 2012

Riassunto

'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.'

- Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.

With an emphasis on topical, distinctive and engaging features, this text offers:

• Over 120 short, topical case studies drawn from every type of organization across more than 20 countries
• Worksheets for strategy analysis that can be used to tackle real-world situations
• Learning outcomes, key points and summaries to focus your reading on what matters
• Chapter-by-chapter exercises for further study and discussion
• Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.

Su questo libro

Recensione

This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford

Contenuti

The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-Activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management

Dettagli dell?edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1849201870
• ISBN 13: 9781849201872
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 472
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile