Internet Marketing with WordPress - Brossura

David Mercer

Brossura

ISBN 10: 184951674X ISBN 13: 9781849516747

Casa editrice: Packt Publishing, 2012

Riassunto

Internet marketing has become one of the most important disciplines for today's bloggers and webmasters.
Wordpress marketing techniques can help to generate large volumes of traffic, the lifeblood of any successful website.
Internet marketing is an exciting, fast paced discipline that constantly innovates and employs the latest platforms for “getting your message across”.
With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.

Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.
What you will learn from this book :
Define the business objective that will become your blog’s goal
Identify your ideal customer
Create excellent content that will fulfill their needs
Drive customers to your blog
How to convert your readers into customers
How to constantly analyze and improve your success rate

Approach
The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions.
Who this book is written for
This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers.

No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.

Su questa edizione

• Editore: Packt Publishing
• Data di pubblicazione: 2012
• ISBN 10: 184951674X
• ISBN 13: 9781849516747
• Rilegatura: Copertina flessibile
• Numero di pagine: 244