Mastering Magento: Maximize the Power of Magento: for Developers, Designers, and Store Owners - Brossura

Williams, Bret

Brossura

ISBN 10: 1849516944 ISBN 13: 9781849516945

Casa editrice: Packt Pub Ltd, 2012

Riassunto

Mastering Magento

Su questo libro

L'autore

Bret Williams

After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process.

In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success.

Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.

Contenuti

Preface
Chapter 1: Planning for Magento
Chapter 2: Successful Magento Installation
Chapter 3: Managing Products
Chapter 4: Designs and Themes
Chapter 5: Configuring to Sell
Chapter 6: Managing Non-product Content
Chapter 7: Marketing Tools
Chapter 8: Extending Magento
Chapter 9: Optimizing Magento
Chapter 10: Advanced Techniques
Chapter 11: Pre-launch Checklist
Index

Dettagli dell?edizione

• Editore: Packt Pub Ltd
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1849516944
• ISBN 13: 9781849516945
• Rilegatura: Copertina flessibile
• Numero di pagine: 279
• Contatto del produttore: non disponibile